Peter Lang Publishing announces the publication of Popularizing Research: Engaging New Genres, Media, and Audiences, edited by Phillip Vannini of Canada’s Royal Roads University.
This long-awaited resource is published with an opening Chapter by Bournemouth University’s Kip Jones. 
The Chapter, “Short Film as Performative Social Science: The Story Behind "’Princess Margaret’" is written by Jones, Reader in Qualitative Research and Performative Social Science at Bournemouth, who shares a joint appointment in HSC and the Media School. The Chapter outlines his fascinating and innovative approach to research and its dissemination via a fusion of the arts and social sciences.
Jones
utilizes his chapter to recount an unconventional journey to academic
publishing that certainly did not follow the usual route of journal or book
publication. The Chapter revisits “The one about Princess Margaret”, one of Jones’
earliest attempts at audio/visual script writing, by recalling his initial
motivation and enthusiasm for finding innovative ways to express scholarship
and how his thinking about the use of tools from the arts in social science has
evolved since those early days. These personal experiences are then offered up
as advice in a summation for both social scientists and arts practitioners who
may be interested in this new paradigm of Performative Social Science through a
discussion about collaboration and pathways to impact.
Popularizing Research
offers academics, professional researchers, and students a new methodological
book/website hybrid by way of a broad survey of ways to popularize research. As
an edited interdisciplinary book accompanied by a website featuring samples of
popularized research, it will have the potential of not only telling its readers
about new genres, new media, new strategies, and new imperatives for
popularizing research, but most importantly it will also be useful in showing
how these new processes work in the end, what they sound like, and what they
look like. 
For more information and to view the video representing Jones’
contribution to the book, see his page on the book’s website under ‘Film’.
Excerpt from Chapter 1. Short Film as Performative Social Science: The Story Behind "Princess Margaret" by Kip Jones
Publish or perish drives much of academic life.  It has its 
origins in hard science where the first to get an experiment, finding, 
or theory into publication won the prize. Other academic disciplines 
followed suit by imitating this system. This structure led to the 
development of an academic writing style and a vetting process that are 
both now antiquated and suspect. However, we’re  all frequently caught 
up in this bind, me included.
Qikipedia recently cautioned us on Twitter that “about 200,000
 academic journals are published in English. The average number of 
readers per article is five” (Qikipedia, 2010). Funders are now looking 
for outcomes from their investments that demonstrate how we will affect 
change in the wider world; in other words, the world beyond the very few
 other academics who happen to read a journal article. Fortunately, 
publishing is evolving and, more and more, supplementary multimedia are 
requested as part of the publication process. This climate of change 
presents opportunities to get the products of our alternative methods of
 dissemination of social-science data to wider audiences—to popularize 
research.
Further information and on line resources 
Listen to Kip Jones presenting part of an early draft of the Chapter here.
Listen to Kip Jones presenting part of an early draft of the Chapter here.
 








