Kip Jones

KIP JONES, an American by birth, has been studying and working in the UK for more than 20 years.
Under the umbrella term of 'arts-led research', his main efforts have involved developing tools
from the arts and humanities for use by social scientists in research and its impact on a wider
public or a Perfomative Social Science.

Jones was Reader in Performative Social Science and Qualitative Research at
Bournemouth University for 15 years.
He is now a Visiting Scholar and and an independent author and scholar.

Kip has produced films and written many articles for academic journals and authored chapters
for books on topics such as masculinity, ageing and rurality, and older LGBT citizens.
Jones' most recent work involves working with Generation Z youth to tell their stories using
social media.
His ground-breaking use of qualitative methods, including Auto-fiction, biography
and auto-ethnography, and the use of tools from the arts in social science research
and dissemination are well-known.

Jones acted as Author and Executive Producer of
the award-winning short film, RUFUS STONE, funded by Research Councils UK.
The film is now available for free viewing on the Internet
and has been viewed by more than 14,000 people in 150 countries.

Areas of expertise
• Close relationships, culture and ethnicity
• Social psychology, sociology
• Ageing, self and identity
• Interpersonal processes, personality,
individual differences,
social networks, prejudice and stereotyping
• Sexuality and sexual orientation
• Creativity and the use of the
arts in Social Science

Media experience
His work has been reported widely
in the media, including:
BBC Radio 4,BBC TV news,Times
Higher Education, Sunday New
York Times, International
and The Independent.

Friday, 1 March 2019

Kip Jones Revisits: "What is the Essence of Qualitative Research?"

Written almost fifteen years ago now, I return to "What is the essence of Qualitative Research?" in an era rife with qualitative researchers and wannabes in a hurry to get qualitative work done. Using terms such as 'analysis' makes them feel important and scientific, possessing special abilities that others can only aspire to.

No, qualitative research has always been particularly about being human. By being human I mean sometimes unsure, befuddled and even confused. That's all okay. It's about a humanness that speaks to being alive and searching for aliveness in others through the work that we do. 

In qualitative research, the tyranny of numbers is abandoned for the enigma of words. It is often seen as rooted in a non-tangible domain, fundamentally experiential and intuitive. 

Qualitative work is in constant, dynamic flux, but moving toward some end-point in an evolutionary way.
There are efforts by the mind to concretise meaning and the qualitative dimension has an integrative function for the researcher.  Unity provides context and meaning and it is toward such unity that the researcher is striving.

Qualitative efforts make use of that part of the person concerned with meaning, truth, purpose or reality—the ultimate significance of things.

Not mere exercises in truth or falsehood, however, these investigations are polyvocal attempts at interfacing with cultural/relational/linguistic accounts of the real.  They are, therefore, interpretations and not truths in the positivistic sense.  The potential of intuition is ultimately a great advantage to this very process. 

‘The social sciences need to re-imagine themselves, their methods and, indeed, their “worlds” if they are to work productively in the 21st Century’ (Law & Urry 2004).

Qualitative research is no longer the poor stepchild of quantitative enquiries.  Over the past twenty years, qualitative research has come into its own, particularly in terms of wider acceptance in academic and policy communities.
  • Qualitative research is always about story reporting and story making.
  • Narrative is a democratising factor in social science research. 
Interpretations of narrative stories strive to capture meanings behind life events at the individual and family levels, often illuminating the social contexts of health, ill health and social care needs. Stories become data within other fields as well, including business, media and even hard science.

One of the virtues of qualitative research is its inclusionary nature and ability to give people a voice, both through the research process itself (for example, through a wide range of qualitative social science practices that include participatory action research, in-depth interviewing, ethnographic studies, visual anthropology, biographic narrative studies and so forth) and in reports, documents and presentations. The importance of this kind of research cannot be overemphasised, particularly when dealing with the disadvantaged and/or the "seldom heard voice". 

An anthropological approach to social science studies

Definition: Anthropology is the science of the nature of humankind, embracing Human Physiology and Psychology and their mutual bearing.

Narrative is a core element of anthropology because it provides access to people’s life worlds.

Adopting a narrative rather than an empirical mode of inquiry allows investigators to get closer to the phenomena studied in several ways:  
1. First, the narrative provides access to the specific rather than the abstract; 
2. Secondly, narratives allow experience to unfold in a temporal way; 
3. Thirdly, everyday language and its nuances are encouraged; 
4. Finally, narrative permits dynamics to reveal themselves in the actions and relationships presented.

Anthropology advances knowledge of who we are, how we came to be that way and where we may go in the future.
We see the lives of others through lenses of our own grinding and they look back on ours through ones of their own’—Geertz 

Anthropology seeks to uncover principles of behaviour that apply to all human communities.
Social constructionism, as described by Kenneth Gergen (1985), maintains that knowledge, scientific or otherwise, is not obtained by objective means but is constructed through social discourse. No single point of view is more valid than another, because all points of view are embedded in a social context that gives them meaning. ‘Such a view does not obliterate empirical science; it simply removes its privilege of claiming truth beyond community’ (Gergen, 1997). 
All truth is local

·        If truth is local, then knowledge can be mined
·        in the self,
·       the family,
·       the community
An era of emergent knowledge

We occupy ‘a world that enacts itself to produce unpredictable and non-linear flows and more mobile subjectivities’ (Law & Urry 2004)

French educator Pierre Lévy (1991; c. 1997) believes that profound changes are occurring in the way we acquire knowledge and supports the potential collective intelligence of human groups through emerging spaces of knowledge that are continuous, evolving and non-linear.  Lévy states that since the end of the 19th Century the cinema has given us a kinetic medium for representation (Lévy, 2003b: 3).  In fact, ‘we think by manipulating mental models which, most of the time, take the form of images.  This does not mean the images resemble visible reality, they are more of a dynamic map-making’ (Lévy, 2003b: 4). 

Rethinking our relationship within communities and across disciplines such as the arts and humanities offers up opportunities for us to move beyond imitation of “scientistic” reports in dissemination of our work and look towards means of representation that embrace the humanness of social science pursuits.  This creates a clearing in which meaningful dialogue with a wider audience is possible, feedback that is constructive and dialogical in its nature becomes feasible, and dissemination of social science data transforms into something not only convivial, but also even playful.  Presentations can then evolve into ways of creating meaningful local encounters and performances, in the best sense of these words. 

Collaborations offer us opportunities for meaningful dialogue between disparate communities, opening up unknown possibilities for future dialogues and associations.  Co-operation itself, therefore, becomes a creative act, often stretching the boundaries of our understanding and prodding us to come up with fresh and innovative ways of overcoming practical obstacles in knowledge transfer. 

 Knowledge-sharing is sought that is
Producing knowledge that is

‘A fluid and decentred social science for knowing the world allegorically, indirectly, perhaps pictorially, sensuously, poetically…’ (Law & Urry 2004).

‘I seek an interpretive social science that is simultaneously auto-ethnographic, vulnerable, performative and critical’ (Denzin 2001).


Clifford Geertz Anthropologist
Thomas Scheff Sociologist
Yvonna Lincoln Educationalist
Norman Denzin Sociologist
Mark Freeman Philosopher of Psychology 
John Urry Sociologist
Pierre Lévy Anthropologist of Communication
Rom Harré Philosopher of Psychology Science Language and Thought
Kenneth Gergen Social Psychologist
John Law Sociologist
Mary Gergen Social Psychologist and Feminist