Kip Jones

KIP JONES, an American by birth, has been studying and working in the UK for more than 20 years.
Under the umbrella term of 'arts-led research', his main efforts have involved developing tools
from the arts and humanities for use by social scientists in research and its impact on a wider
public or a Perfomative Social Science.

Jones was Reader in Performative Social Science and Qualitative Research at
Bournemouth University for 15 years.
He is now a Visiting Scholar and and an independent author and scholar.

Kip has produced films and written many articles for academic journals and authored chapters
for books on topics such as masculinity, ageing and rurality, and older LGBT citizens.
Jones' most recent work involves working with Generation Z youth to tell their stories using
social media.
His ground-breaking use of qualitative methods, including Auto-fiction, biography
and auto-ethnography, and the use of tools from the arts in social science research
and dissemination are well-known.

Jones acted as Author and Executive Producer of
the award-winning short film, RUFUS STONE, funded by Research Councils UK.
The film is now available for free viewing on the Internet
and has been viewed by more than 14,000 people in 150 countries.

Areas of expertise
• Close relationships, culture and ethnicity
• Social psychology, sociology
• Ageing, self and identity
• Interpersonal processes, personality,
individual differences,
social networks, prejudice and stereotyping
• Sexuality and sexual orientation
• Creativity and the use of the
arts in Social Science

Media experience
His work has been reported widely
in the media, including:
BBC Radio 4,BBC TV news,Times
Higher Education, Sunday New
York Times, International
and The Independent.

Wednesday, 17 April 2019

Redefining What Gender Means for Universities in the 21st Century

Generation Zed: “fluid” and “ambiguous” are watchwords 

A blog piece entitled, Thoughts on Gender in the 21st Century University Environment” is live on Sage’s Social Science Space from today. The article was inspired  by the recent FHSS Research Committee’s call for dialogue on Gender and Research and informed by an earlier Workshop on Gender and Sexuality in the 21st Century held at Bournemouth in 2017.


In the article, Kip Jones asks academics to pause for a moment and reconsider our definition of gender at a time when the very concept of gender is becoming more fluid for many in the wider population, and particulary amongst youth. The article suggests that “it may be time to redefine the terms by which measurements are made concerning gender in the university workplace. Vocabularies need to reflect more precisely the cultural changes in gender that are taking place both within and outside of the University”.


Jones and the Project Zed team have formed a working group for a proposal for a study to engage GenerationZ teens in developing their own stories on gender, sexuality, and socialisation. The teens will then create a YouTube broadcast series of their own design and production. The Project Zed team includes members from FHSS and FMC, working across several disciplines.